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Post by account_disabled on Dec 28, 2023 7:34:19 GMT
Penelope Herrera Currently, with the development of new technologies, the constant presence of the internet connection and the dependence on social networks; Companies have had to develop new internet marketing models , hence new strategies are created to reach our target audience and continue generating the results expected from a business. Among the digital marketing strategy models is inbound marketing , which is currently the favorite method of large marketing agencies and entrepreneurs, due to the good results it offers and, equally or more importantly, the fact that investments are they make better use of it. If you have read us before, you will already know what inbound marketing is, but if not, we can recommend the article What is inbound marketing and why is everyone talking about it? . In short, it consists of a series of strategies that work together to position a business. These strategies focus on developing tactics that attract the potential customer to the product and nurture them so that they convert to a buyer ; all this in the Phone Number List most natural way. Among the inbound marketing strategies there is one of great importance that many international companies use to attract the public to consume their products, we are referring to content marketing or content marketing. The popularity of this method is such that we can find a well-known example of content marketing that has been successful in selling to elite athletes . This is done by the GoPro brand, which develops content made with videos of its users practicing extreme sports, such as pirouettes. with motorcycles, formula racing or water sports, among others.  Content marketing is one of the keys to success on the internet , large companies know it and we can see it in many examples that currently exist. What is content marketing? Before moving on to the examples, we are going to establish what a content marketing strategy consists of, which, as its name indicates, is the digital marketing strategy that focuses on the development and distribution of content that is created to be relevant, innovative and focused on a specific audience. Content is not only created for the sake of creation, it is designed with specific parameters to be constant and thus meet the objective of attracting potential clients, retaining them, seducing them so that they become loyal clients. This process not only generates sales, it also gives businesses validity within the market. |
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